Customer engagement is no longer just a phone number customers call from 9-5, speaking to an automated voice and then staying on hold for 10 minutes.
Customer engagement has vastly expanded and improved because of modern media. Today, customer engagement can be ongoing, more interactive and immediate.
Customer engagement is critical to your business; 70% of purchases are based on how consumers feel they are being treated according to Forbes.
Through constant customer engagement your customers can appreciate, trust and love your business. Here are a few strategies to increase customer engagement.
Online Surveys
Surveys are a great method of customer engagement to gather information on your customers’ experience with your product or service. With surveys you can follow up with a customer. Customers can do you a favor by judging the quality of the product and the experience with short answers. One of the greatest benefits of surveys are the statistics from customer feedback, which can help effect positive change in your marketing and sales efforts. Keep surveys short and specific, and offer incentives for filling them out. Get your survey on all your media platforms such as your website, social media pages, blog posts and email. Offering surveys to customers show that you care about the way customers are treated.
Survey Monkey has a basic free service that you can use to get started.
Social Media
Social media is a huge network to take advantage of. Social media platforms are a place where customers give and receive advice, ask questions, complain and share their positive experiences. Interacting with customers on social media gives them a more personal experience with your company that humanizes your brand. Conversations are public, so this gives you an opportunity to present your brand in a tasteful manner. When people see productive and caring interactions, it will make your brand appear genuine and helpful.
Blogs
If you don’t already have one, start one!
Blogging is a great way for customers to get to know more about your company and the people that work there. Writing articles about your industry, its’ products and services helps to position you as an expert and builds trust with customers. Customers can leave comments and questions for an interactive and personal experience. Blogs generate 126% more leads than those without a blog according to Yahoo! Small Business.
A valuable part of blogging is that it can generate more traffic through search engine optimization (SEO). If your website has a blog, your website can be easier to find on search engines because they love fresh content to index. Blogging regularly keeps your website updated with new information, making it more likely it’ll show up in searches.
