Parallax Website DesignNuZoo uses a Parallax website scrolling design for the new Calmark Group website. Parallax scrolling involves the background moving at a slower rate than the foreground, creating a 3D effect as you scroll down the page. Calmark is a national leader in mailing services, combining expert creative, marketing and campaign strategies with production specialists and postal authorities to help non-profits reach their fundraising goals.

Why Parallax Website Design?

Parallax website design brings the user experience to a new interactive level of online viewing by encouraging visitors to scroll through the entire page. It makes page visits last longer and the story-telling approach guides visitors through the site.

The Parallax website makes it fun and engaging, creating depth using layering, and directing visitors to calls of action.

This is the fourth website NuZoo has designed for Calmark. Most recently we produced the DonorConnects website. DonorConnects offers non-profits a social media platform, combined with a strategic direct mail program, to identify donors with the potential for becoming leaders, sustainers, ambassadors, mid-level and major donors and planned givers.