Wondering About 2017 YouTube Marketing Trends?
Here at NuZoo Media we are aware of the fact that YouTube is a powerful marketing tool, especially if your company has high quality, informative videos.
YouTube is the second largest search engine on the Internet, hosting over 70+ million hours worth of content. With the average time spent on YouTube per visit at a staggering 40 minutes, wouldn’t your business like to grab some of that viewing time? Let’s look at the current YouTube marketing trends and how they can help you market your business!
Why are videos important?
Yes! Psychology Today writes:
“When we watch a video, we become immersed in it and create an empathetic connection with the screen. If you want your visitors to fall in love with your content, it makes sense to deliver it via video.”
People are going to YouTube to watch videos instead of surfing your website for info. Most people won’t take the time to find information if it’s not immediately available. Videos allow you to easily get info to consumers in an engaging way.
Why should you consider creating videos for YouTube?
More companies can and should be utilizing video as a method to expand their business and connect with clients. Video visually demonstrates the value of your goods or services. Having a presence on YouTube (second largest search engine behind only Google, its parent) can provide a competitive advantage, setting you apart from similar companies within the market.
What should my video be about?
A successful marketing video is one where the viewer feels that their time was well spent and that they gained an understanding of how your company can make their life easier. This is accomplished by:
- Knowing your audience
- Creating engaging, fast paced videos
- Providing useful information
- Giving the viewer an understanding of how you can help them
Types of Video
- Testimonial – Allow consumers to tell other what they love about you!
- Product demo – Provides support for your merchandise & displays features
- Whiteboard – Fun, exciting and trendy way to inform consumers
- Interview style – Use this to highlight your business values
- Round table – Primarily serve to inform viewers about relevant topics
- Virtual reality – 360 degree video can be used for a multitude of applications
- Commercial – Highlight your products and/or services
But what if I need help?
From a marketer’s perspective, video can be difficult to execute successfully. Cell phone videos hastily shot will not succeed in convincing a client that you are reputable. It is helpful to seek out a professional videographer as you begin to utilize YouTube for advertising purposes. The investment is worthwhile considering the market reach your video can have, as they directly reflect your company’s values.
What are current trends in video marketing?
Virtual Reality or 360 Videography is a new and exciting technological development, useful for a multitude of applications that can be specifically tailored to your company’s needs. 360 videos allow your clients to interact with your video in a really powerful way. By providing viewers with every angle, they are free to move through the video and become part of the experience. Cutting edge technology allows you to stand apart as a forward thinking company, up to date on the latest and greatest developments.