Online Marketing

The Best Website SEO Tool?

The Best Website SEO ToolWhen you own a business you’re always looking for ways to better organize various tasks and operations management. With so many applications and services, it gets hard deciding which ones are worth the time and money to invest in.

Your website SEO and email marketing are often the victims of the budget and time management crunch.

What’s the Best Website SEO?

At NuZoo we use WordPress for websites and MailChimp for email marketing for our clients and ourselves. They help run our business and provide the best service to our clients.

These two free and user-friendly tools save time and money, increasing your website’s search engine optimization (SEO) and reaching your clients’ inbox with discounts, sales and links directly to your website.

WordPress May Be the Best Website SEO Tool

Used by small businesses and Fortune 500 companies everywhere WordPress is free software that helps you create your own website. In about 10 years WordPress has evolved from being the darling of bloggers to the workhorse of the business world because it’s free, easy to use and maintain, and has a staggering number of free themes and plugins that add almost any website design and functionality you need. Many of these themes are also mobile and responsive, which help give it the title of best website SEO tool here at NuZoo Media.

WordPress is also popular because it’s search engine-friendly, giving your website a boost in today’s essential search engine optimization (SEO) world.

Whether you need a storefront, take applications online, show videos or want a beautiful and SEO-friendly website, WordPress themes and plugins can do the job. You can also integrate all your social media profiles as well as track the site’s statistics allowing you to make website changes based on your visitors’ habits. Customization and upkeep is easy and simple.

At NuZoo we’ve been using WordPress for our clients and ourselves since 2007. With a content management system that’s intuitive and user-friendly we’ve successfully trained dozens of people who aren’t programmers to maintain their own websites.

Give us a call and find out how NuZoo can transform your website into a search engine friendly marketing tool that you can easily manage and maintain.

Here at NuZoo, we also want to tell you why we think MailChimp is the best email marketing tool for you.

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The Best Email Marketing Tool?

The Best Email Marketing Tool?When you own a business you’re always looking for ways to better organize various tasks and operations management. With so many applications and services, it gets hard deciding which ones are worth the time and money to invest in.

Your website SEO and email marketing are often the victims of the budget and time management crunch.

What’s the Best Email Marketing Tool?

At NuZoo we use WordPress for websites and MailChimp for email marketing for our clients and ourselves. They help run our business and provide the best service to our clients.

These two free and user-friendly tools save time and money, increasing your website’s search engine optimization (SEO) and reaching your clients’ inbox with discounts, sales and links directly to your website.

MailChimp May Be the Best Email Marketing Tool

There are many email marketing services available these days, including Constant Contact and Vertical Response. However, MailChimp works as well as they do, providing a free plan that works for startups and established businesses with up to 2,000 subscribers. At NuZoo we’ve been using MailChimp since 2007, and created dozens of emails and campaigns for clients and ourselves.

As a business, you have to send your clients updates on any sales and promotions, or simply a gentle reminder that you’re still around whenever they might need you. MailChimp offers different email templates that arrange pictures with text to create an email with pizzazz that holds your readers’ attention. The best part is you don’t have to know HTML! You can edit the template at any time, and create multiple templates for different products, services and clients. Having a template just for new clients and prospects allows you to instantly send a Welcome email with discounts and other features and benefits.

MailChimp’s free version allows you to have up to 2,000 subscribers and send 12,000 emails per month. It gives you free reports; campaign stats like clicks and keeps track of your subscribers. This is perfect if your business is just starting up. The “Growing Business” option gives you unlimited emails, and depending on the number of subscribers, monthly rates start from $20. Other features include automating emails like welcome emails; providing recommendations based on behavioral patterns; connecting to Google Analytics; and keeping track of your campaigns’ ROI.

If you’re still sending mass emails through your own email to connect with your clients STOP! We’ve had clients blacklisted for doing this because they’re considered spammers. Contact NuZoo today and in less than a week we can set up your MailChimp account, establish your initial subscriber list, create a template and teach you how to manage it yourself or do it for you.

Here at NuZoo, we also want to tell you why we think WordPress is the best website SEO tool for you.

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Creating a Successful Call to Action

Creating a Successful Call to ActionWhat’s a Call To Action?

The term Call to Action, or CTA is regularly used when it comes to websites. Whether you know it or not, your website more than likely has a CTA. A call to action is a button or link that you place on your website’s homepage to drive prospective customers to become leads by filling out a form on a landing page. The purpose of having a call to action on your website is to attract visitors and turn them into customers. Your CTA can be anything that essentially pushes your visitor to do something. This can be a link or button to download something, starting a free trial, making an appointment, or getting a free consultation.

Call to Action Best Practices

To have a CTA that drives visitors, it’s beneficial to follow these best practices:

  • Your CTA should be aesthetically appealing; it needs to make the visitor want to click on it
  • The copy of the CTA should be brief, having as few words as possible while still getting the idea across
  • Start the copy with a verb. Tell your visitor what you want them to do with the first word ~ download, register, sign up, etc.
  • Make sure your CTA is located in a convenient spot and somewhere you know your visitor will see
  • While it’s not crucial, it’s beneficial to make sure your contrasting your CTA to your website’s colors. This presents a sense of cohesiveness to your website and is visually pleasing; your CTA should fit with the overall design.
  • It should stand out and be large enough to see, but not distract from other important content on your page.

Optimize Your Call To Action

In addition to these best practices there are also other ways to optimize your call to action usage. You can use your CTA to prompt visitors to share your content. Using buttons linked to your social media sites, such as YouTube, Facebook, Instagram, and more can drive customers to become more involved with your company as well as share it with their friends and follwers, generating a greater potential for new customers.

You also can use your CTA to further encourage leads to purchase your product or service. To incorporate this idea into your CTA, use it to tempt your visitor with an offer that relates to your product. For example, you can offer your visitor a free trial or demo, which will hopefully lead to a purchase and a new loyal customer.

Finally, you can use your CTA to close the sale. Use your CTA to inspire your visitor to buy your product or service. You can make potential customers feel comfortable enough to engage with your company by providing a friendly and clear CTA that prompts them to purchase.

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Tips for a Successful Video Strategy

Tips for a Successful Video StrategyMap Out Your Video Strategy

Websites aren’t just for written content anymore. Technology has made us more visual and website content has transformed from reading to seeing and watching. Specifically, websites have been an increasing platform for video-based content. Video content provides several benefits for your company or business, and you have to have a video strategy. Videos tell your current and potential customers who you are, they build on your brand, and are an interactive way to engage with your visitors. Today it’s just bad practice to not have any type of video content on your website. According to 9 out of 10 visitors will stay on a site longer if it contains a video, 9 out of 10 visitors will stay on a site longer if it contains a video. Now that you know why having video content is so important, lets talk about tips for a successful video strategy.

The first aspect you should think about when it comes to a video strategy and putting videos on your website is the platform you want to use. The most well known video platform is YouTube. You may think that YouTube is an easy and free way to share your video content with your visitors, and it might be, but our first tip for a successful video strategy is to not solely rely on YouTube as your video platform. While it’s important to utilize and share your social media, when you use YouTube you may lose some control of your video content and platform. Your video platform needs to be easy to control, change, and adapt. It’s also helpful to use a platform that allows you to obtain analytics and statistics on how viewers are engaging with your video.

Intelligent Video Players

If you shouldn’t completely rely on YouTube, then what should you use? The best platform you can use for your videos is any type of intelligent video player. Using an intelligent video player is very important because it’s the glue that holds your video together. An Intelligent video player also can collect information about how your visitors are interacting or engaging with your content. Also, an intelligent video player will have the ability to layer on different elements such as your call to action, such as signing up, downloading, buying, and more. Your intelligent player should also offer a sharing feature so visitors can digitally spread the word, or in this case video, about your company. Intelligent video players are also beneficial because they know how to adapt to all viewing environments whether it’s a smart phone, tablet, or desktop. One of the most crucial reasons that using an intelligent video player over a platform like YouTube is because if you link a video on social media or email marketing, when the visitor clicks the link, it drives them back to your website, not YouTube’s.

Embed Your Videos

The next video strategy tip is to use embeds for your videos on your website. The best way to make sure your audience is being engaged is to play your video through the website. When a video is embedded in a strategic location on your website, it will allow you to explain your product/ service, serve as your call to action, further brand, and more. You can use video playlists to tell a story; you can select and order your videos so they play continuously. Both YouTube and intelligent video players allow the creation of playlists.

Optimizing Your Video for SEO

The last step in your video strategy is optimizing your video for SEO. We have previously written about optimizing your videos for SEO so let this be a little refresher. It all starts with your information. Make sure you have all the fundamental information such as title, video description, tags and keywords that describe your content in its entirety. Don’t forget, you can also transcribe videos.

With how prominent video content is today, you would be doing your website a disservice to not play video on your site. As long as your follow these tips for a successful video strategy, you will impress your visitors and attain new ones.

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