Video is one of the most important marketing tools today. A great marketing video can be shared through email, blogs, YouTube, Facebook and Twitter. It’s the most shared online content and YouTube is the second largest search engine.
People just love watching videos. It’s way easier than reading pages of text trying to figure out if what you’re offering is what they’re looking for. Video is very effective in making consumers feel more confident about buying a product or service.
More of NuZoo’s clients are asking us to produce videos, and the percentage of prospects asking for video has also climbed.
Here are 3 things that go into making a great marketing video.
Get to the Point Quickly
You have about 10 seconds to make your point before you lose your audience. Get to that point quickly. Open the video by clearly and specifically answering the question, “what does your company do?” You may lose some of your audience but those who keep watching are your target market and you should be speaking to them. Keep the video 1 – 2 minutes long; that will help you make your points quickly and succinctly.
Optimize for SEO
Put your videos on YouTube and it’s like a 2-for-1 deal since Google owns the video site and gives a lot of authority to YouTube videos in its organic search results. Then create a catchy title using the same keywords in the video, description and keyword tags – don’t forget a link to your web site. You can also upload transcripts of videos that Google will index and will help SEO.
Don’t forget about Facebook. Create an engaging title and a cool thumbnail image. If you’re using employees or customers in your video you can tag them. Encourage people to review your video, and allow them to embed the video code.
Create a Media Calendar
List events, initiatives and activities throughout the year that are relevant to your customers and produce videos based on a schedule. Plan for what you can do completely, not halfway. Plan what you feel comfortable with financially. Prioritize accordingly and use analytics to understand what’s working (or better yet, what’s not working) so you can ultimately modify the next video to become a great marketing video.