Why? Because 61% of consumers like a brand more when they have a pleasant mobile experience according to Mobify.
These numbers prove that consumers value mobile interaction with a website.
So in 2015 you need a website that’s optimized for these devices. A mobile website benefits you with happier customers and repeat traffic. But it benefits consumers by giving them bigger text to read, links that are easier to click, and search options that actually work on a cell phone.
You can test your website to see if it’s mobile using Google’s mobile friendly test. Click here to run the test.
The Lowdown On Why You Should Mobilize Your Website
Mobile Is Growing Exponentially
Smartphones are taking over big time. One out of five people in the world own a smartphone now according to Businessinsider. People are using their mobile devices to buy almost everything and anything. This year mobile marketing in the U.S. is projected to make $400 billion. That’s almost double what it made compared to just 3 years ago, according to WebDam. Because mobile devices are a huge component of online activity, you need to mobilize your website in order to accommodate this rapid change.
Easier For Your Customers To Access Your Website
Remember it’s not about you – it’s about your customers. Customers want a fast and easy way of viewing a website, especially with a small screen space. Because a mobilized website calls for simple design, it will load faster. If your website is mobile, tabs will be larger and easier to click on. Fonts are bigger and images are reduced. Mobile sites are easier to navigate and have a more noticeable call to action. This way people don’t have to zoom in to read or click.
Google awards websites that are mobile. These websites will be ranked higher than non-mobilized websites. If you mobilize your website it’ll load faster, and download speed is among the factors for your website search ranking. If your SEO is greater, then you’re getting more page views. With that, your analytics will look better.
Your Competitors Have Done It
You’ve got to jump on the boat. You don’t want your competitors looking more advanced than you. But guess what? According to Searchengineland, only 5% of the top 500 online retailers have a mobile website. That’s a relatively small number! So this is a great opportunity for you to get ahead of your competitors. Who knows, maybe your competitors will look up your website.
You can test your website to see if it’s mobile using Google’s mobile friendly test. Click here to run the test.
s time for you to mobilize your website.