Having a website for your business can be exhausting, especially if you aren’t getting the results you want.
Understanding SEO helps your website get better traffic and at NuZoo part of our mission is getting you (our audience and loyal customers) to understand what it is and why it is so important to use as part of your marketing strategy.
The Most Overlooked Point About Understanding SEO
SEO is all about giving your audience and visitors what they’re looking for. Sometimes we forget about this when we think about what keywords best describe the content on our websites. You should always ask yourself “Is this word something that a potential customer would use to search on?”
Optimize Each Page
When you ask yourself this question make sure to avoid business jargon or “keyword stuffing” (using too many keywords without really describing your business). Each of your website pages should be optimized. Pick different and specific keywords for each page, this will help bots crawl through your web page as well as make your website much more efficient because it will be organized.
If you aren’t sure if you’re picking the right keywords you can sign up for Google Webmaster and/or Google Analytics. Both of these tools will give you valuable information about your website traffic and organic searches. Use the information provided to create reports and goals, and change your website content and key words. This gives you better control of where your website is going in the search engine rankings, and measuring the outcome of any changes you make.
Making your website “easy to find” on search engines isn’t the only SEO aspect you should concentrate on; you also have to make sure your website’s appearance is always spot-on.
Mobile has increased in popularity so quickly that making sure your website looks great on any mobile device or browser is vital for survival. Using a responsive theme for your website is your best bet at ensuring your image is never faulty on both mobile and desktop. Paying attention to the size of a font or color of a button for better “finger-access” can end up making a huge difference for your mobile audience.
Website Load Time
A key part of website functionality is load time. How fast your website loads (mobile or not) the better for you and your business. Our patience is extremely thin for loading time and the best way to avoid losing customers because of slow loading time is having less things to load in your page.
For example the more images, videos, infographics or intricate scripts you might have in a page the longer it will take for it to load. Pick your plug-ins and images the same way you pick your keywords wisely and specifically.
Understanding SEO and how it affects your website, organic search results and customer base is an ongoing process. If you start with these basics of identifying your keywords, optimizing each webpage, measuring traffic, and having a responsive and mobile website you’ll be on your way up the organic search results.
Having a website for your business can be exhausting, especially if you aren’t getting the results you want.