Have you ever wondered why your YouTube video isn’t getting as many views as you’d like? You might not be optimizing your channel to its full potential.
Here are NuZoo’s Do’s and Don’ts of video SEO:
VIDEO SEO DON’TS
1. Don’t: Use vague words, titles and/or descriptions on your videos.
While it may be good advertising to use your company’s name in the title of your videos, you have to consider words that people are actually searching on YouTube and Google. You should avoid using vague or confusing descriptions. For example, at NuZoo we write about video production so a word we use in all of our titles, articles, and descriptions is video; followed by any trends or tips we’re discussing. It might seem obvious but sometimes it’s the obvious that’s missing from successful online content.
2. Don’t: Bypass tagging your videos.
Like keywords, you must have relevant tags on your video in order to appear on YouTube and Google searches alike. Having between 5-10 tags on your video is the best way of making sure your target audience finds your content. These tags can be as general or specific as you want them to be, as long as they are consistent with your video content. When you don’t tag your videos, YouTube and Google will have a hard time figuring out if your video is right for a search result; this applies to all SEO.
3. Don’t: Forget to promote your video on social media.
Having your video linked and/or embedded on any and all your online portals is the best way to improve your number of viewers. This is the basis of video SEO and SEO in general. The more your content is linked and found elsewhere the more likely it is to be found. If you aren’t sharing it then neither will YouTube or Google on their searches.
Video SEO Do’s
1. Do: Choose strong and relevant keywords in your title and description.
Going back to our example of video editing at NuZoo, we make sure that our keywords appear several times throughout our work. This is a classic SEO tactic and the same applies for video. You want to make sure your keywords are found in your description, title, transcript, and annotations in order to receive a more positive SEO ranking on your video.
2. Do: Organize your channel using keywords and tags.
The more organized and manageable your page appears to the audience, the better. By tagging your video with relevant topics and grouping it with your own you create a keyword-friendly channel that will connect you with a more concentrated audience. Linking your video to similar ones will help you get in touch with a bigger audience while keeping it concentrated, and have a better history and reputation with Google.
3. Do: Use Metadata for your video.
While this might seem like a foreign concept, using manually written metadata is becoming an increasingly popular aspect to include in videos. Metadata is the keywords that computers and search engines alike use to search for any content in videos. Anywhere your video goes the metadata travels with it. YouTube gives you many fields you can use to personalize your video from the title to the description and metadata. Why not take advantage of all the SEO opportunities YouTube has to offer?