Making a great video is just a small part of what it takes to attract attention to your company.
You also need a video marketing strategy.
Now that you have a video, people need to know your video is out there. You want to generate traffic to your video by reaching your target audience. There are several strategies and techniques to do so.
Embed your videos
According to Rob Ciampa from Content Marketing Institute, a great marketing video strategy is to intertwine videos and websites. Include your website in your videos and vise versa. For example, If you want to sell a product on your website, having a video of the product on the website can be very effective. Customers will get more insight on the product as well as how the product can be used.
Social Network Approach
Put your videos everywhere. We want to see them on Facebook, Twitter, YouTube, and Pinterest. People can watch your videos right on your Facebook page. If your business is on Twitter, create tweets about your video. More and more people are getting onto these platforms everyday.
YouTube Advertising
Take advantage of this. Your advertisement can be featured in a wide variety of YouTube videos. When a person clicks on a video a short advertisement will come up before they watch the video. These may be more effective than side ads on Google. The cool feature of YouTube advertising is you can select the target audience age, interests, and location. After all, YouTube is the number one video website. According to CMO, people are 27 times more likely to click through online video ads than textual ads.
Transcript Search
Gregory Moore says search engines like YouTube and Google can pick up transcripts so coming across your video will be more likely. Add your target keywords in your video. This can allow every word you are saying in your video to be searched.Having the spoken words in text can increase engagement and boost your SEO. Remember that Google owns YouTube, making it even more likely your videos will rank high in a search according to Search Engine Watch.
Tagging and Descriptions
In order for people to come across your video, you need to come up with a variety of relevant keywords. Also, take advantage of the description box on YouTube. Include links for your website and any social media pages you have. You can take a description you already have from your website or blog and reuse it.
NuZoo has produced many marketing videos for businesses just like yours.
We can plan a good video marketing strategy for you. We’ll help you identify the type of video that’s right for you. Whether you are trying to sell a product or just educate people we can help you find the right way to do so.