Video is a great way for businesses to reveal themselves. These days, people don’t just want to read up on a product before they purchase, they want to see it.
Using Video To Increase Sales Has Become Common
73% of US adults are more likely to purchase after watching a video. People are attracted to the visuals so give them what they want.
How You Can Use Video To Increase Sales
Here are some of the ways and types of video that can help boost sales and gain you more customers.
Create an Experience
You get to be creative and produce the experience you want your customers to have. You have to think of how you want your customers to feel after they watch your video. Do you want them to identify with your company, feel like your product or service is the best for the buck, make them curious to visit your website, or compelled to buy? Take your customers on a journey with you, thrill them, delight them, play tourist guide with your company the focus of the tour.
Show Don’t Tell
People don’t just want to read about your business product. Showing them what you have to offer is much more effective and immediate. Show what your product does in a real life setting, and how it can affect or change the customer’s life. There are many ways to do this ranging from customer testimonials, animation, white board “explainer” videos or professional actors with a skillfully written script. Testimonials are effective because someone other than you is talking about how great your product or service is. A third party opinion is very powerful and persuasive.
NuZoo produced a series of testimonials for Community Investment Corporation with customers describing their own experience in dealing with Chicago’s leading lender in affordable housing.
Video Builds Trust
When a customer watches your video, they recognize the face of your business and you build a connection with them. Show them you care by giving tips that help them. Customers want to feel like they matter, and you can show and tell them that they do.
NuZoo produced a video for AOFAS to promote their 2,100 orthopaedic surgeons. The surgeons get to tell their story, building a connection, and making them relatable and trustworthy experts.
Make a Connection
Make an emotional connection by telling your company story, the seeds of its’ beginnings, growth, how it came to life. This makes you more relatable, and allows you to discuss the company’s mission, values and ethics. This intimate style of video tells a story about the company that puts a face to the name, brings the customer inside and shows the unique qualities you want to emphasize.
In the webinar He Said / She Said NuZoo founders Mary Joan and Dan discuss the sometimes opposing, often amusing, points of view from a married business couple about their company.
Contact NuZoo today to discuss how using video to increase sales can be part of your strategy. We’ll help you identify the type of video that’s right for you.