Online presence is as important as ever. You need to be aware of what people are saying about you or your brand. We’re going to give you the top five ways to maintain your online reputation.
Think Twice, Post Once
Things live forever once you post them online. Even if you delete it someone can screen shot what you posted and repost it for everyone to see. The simplest solution to maintain your online reputation is to think before you post. If you’ve thought about your post and have no reservations about it then post it. If you think about it and still have some hold ups then send it to a peer to review before it goes live.
Be Prompt
In today’s technology-based world it doesn’t take that long for something to spread across the Internet. You should be aware of the top 5-10 sites where people are talking about your company (good or bad) and monitor these sites. The faster you respond to negative posts the more likely you’ll be able to fix or contain the problem. You should have at least one person assigned to maintaining your social media accounts.
Claim What’s Yours
Here is something you might overlook. Make sure nobody else has your name. This means web URL’s, Facebook accounts, Twitter handles etc. If they do they could potentially post content that hurts your brand.
Be Upfront
There’s nothing that upsets people more than a company not willing to take responsibility for their actions. If there is a situation make sure you take responsibility for it and inform the online community what you are doing to correct it.
Post A Lot
If there is something negative posted contact the person in charge of the site to remove it. If they don’t agree to remove it then post a lot of quality posts in order to help reduce the chances of it popping up. You can also encourage the customers that did have a positive experience to share online as well. In order to speed up the process once someone has agreed to remove the content, Google has some tools to help.