How can you keep your audience’s attention and position yourself as an expert with so many sources on the Internet? The best way is to make sure you have a readable blog post.
Here are five things your post needs to make it a readable blog post.
- Keep your ideas in the form of a list. Arrange your ideas into a cohesive list so that they relate to an overall point. Having a list will help your readers understand what they need to know by the time they get to the end of the post. This blog post is a great example.
- Understand the audience. It’s important to know the type of person that will be reading your blog post. How much do they know about the industry you’re in? How much do they know about certain concepts related to your industry? On one hand, you don’t want to talk to your audience as if they don’t have a clue about anything in your field, but you don’t want to assume they know more than they do and leave them confused. When in doubt, give them a simple reminder on a particular concept in layman’s terms.
- Keep things short and concise. It’s easy to go into too much detail about a concept when you’re writing, but it may be unnecessary. Keeping things short and to the point will keep your readers’ attention, and help you to tell them exactly what’s important. Save the detail for another blog post, which let’s you do more interlinking on the website, helping your SEO.
- Make your post visually appealing. It may not immediately come to mind as an important thing, but a large blob of text with no variation isn’t likely to keep your readers interested for very long. Have some of the important phrases or words in bold, indicating that they are an especially important thing to know. In addition, format a subheading at the beginning parts of the article to remind your readers what they will be learning. Also, include images and videos whenever possible to give your readers some variation to text.
- Use plenty of synonyms and various descriptive words. Using a more vibrant selection of description words prevents smaller words like “too” or “and” from being overused and worn out. This will give your readers a more dynamic message, keeping them engaged and interested in reading your entire blog post.
These five tips will help keep your audience’s attention, easily explain the main points and takeaways in your blog posts, and position you as an expert and a resource.
To see more examples of readable blog posts, check out some of NuZoo’s posts here.