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NuZoo Media created an interactive CD for the Refco Bancorp sales force
to use as leave-behind marketing tools. The overview of services was
complemented by links to the Web site, and the CD used the same look
and feel as the site to re-enforce branding. This approach enabled
Refco to personalize the message and present current information, and
allowed the consumer to thoroughly investigate at their leisure the
myriad of mortgage programs available.
Download the CD version here.
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