Ella's Bubbles - search engine optimization
Challenge
To produce search engine results for a web site produced in Flash with no content, meta, page names or coding relevant to its products or expected search terms.
Solution
NuZoo revised content, created new pages with appropriate page names and titles, researched key words and added meta information throughout the site. We added a links page, and text links throughout the site for appropriate content. NuZoo implemented a social media campaign, creating MySpace and Wikipedia pages for Ella’s. NuZoo also wrote white papers and press releases about Ella’s products, including senior safety regarding the use of their walk-in tubs.
Results
• The new site consistently comes up on the first page of Google, Yahoo, MSNBC, Ask.com, and other major search engines when searching on the company’s core products, and related content like walk-in tubs and senior safety.
• The company’s white papers and press releases also come up in online searches, both on the web site and on other web sites.
• The company can maintain its own online social media sites, updating products and services and trade show events, and linking to related web sites.
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