Aeris Homes - Branding & Collateral
Challenge
Create corporate identity and marketing materials for a “green” builder in an increasingly competitive and crowded industry.
Solution
NuZoo worked closely with the client to develop their brand, corporate identity and logo, identifying values, mission, target audience, purpose, competitors, and uniqueness. Did on- and off-line research of subjects related to “green”, health, environment, earth, ecological, wellness, and residential construction and construction products.
Results
• Designed a logo that easily scales from small to large, can be used independently and be visually recognized as Aeris Homes, works on multiple backgrounds, and can be used with or without a slogan or tagline.
• Designed a marketing package, including a folder, marketing sheets, letterhead and business cards. The folder uses unique die cuts and graphics to easily brand it as Aeris Homes.
• Designed a brochure web site with the same corporate identity that carries through on the brand. Shapes and colors from the logo were used in the web design to visually and symbolically brand the site.
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