Craft & Hobby Association - Ads
Challenge
To deliver proof of concept ads that included the numerous membership categories of the Craft and Hobby Association, and highlighted the fun aspect of the CHA and its trade shows. The Craft and Hobby Association is the result of a merger between a craft organization and a hobby organization.
Solution
Developed two distinct concepts that tied into the core of the CHA:
• A “crafty” tree that appealed to the larger craft membership side, depicted the numerous “branches” of the CHA and its categories, and represented the “greening” of the Association and the industry.
• A game board that depicted the numerous membership categories while walking members through the benefits of attending the trade shows, including education, networking, and commerce.
Results
The crafty tree was used online as the CHA’s green symbol, and the game board allowed the CHA to appeal to its’ new, broader base of members, bringing them together as one organization.
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